Books
A short list of books I go back to for business, product, strategy, communication and decisions.
Start here
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Zero to One
Notes on Startups, or How to Build the Future
A direct book on creating something new instead of competing in obvious markets.
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The Almanack of Naval Ravikant
A Guide to Wealth and Happiness
A short, dense collection of ideas on wealth, judgment, freedom and life.
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7 Powers
The Foundations of Business Strategy
Excellent for thinking about real competitive advantages in a structured way.
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The Mom Test
How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You
Helps you talk to customers without fooling yourself with false-positive feedback.
All books
23 books
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Zero to One
Notes on Startups, or How to Build the Future
A direct book on creating something new instead of competing in obvious markets.
-
The Almanack of Naval Ravikant
A Guide to Wealth and Happiness
A short, dense collection of ideas on wealth, judgment, freedom and life.
-
7 Powers
The Foundations of Business Strategy
Excellent for thinking about real competitive advantages in a structured way.
-
The Mom Test
How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You
Helps you talk to customers without fooling yourself with false-positive feedback.
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Blitzscaling
The Lightning-Fast Path to Building Massively Valuable Companies
Good for understanding when speed matters more than efficiency.
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O Alquimista
A simple read about ambition, destiny and following a personal vision.
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Traction
How Any Startup Can Achieve Explosive Customer Growth
A practical framework for testing growth channels without guesswork.
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Mindset
The New Psychology of Success
A classic on how beliefs shape learning, performance and growth.
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The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
One of the best books on the hard, unglamorous part of leading companies.
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Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Good for thinking about differentiation and creating demand instead of price wars.
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Sonho Grande
Como Jorge Paulo Lemann, Marcel Telles e Beto Sicupira revolucionaram o capitalismo brasileiro e conquistaram o mundo
A good read on culture, ambition and building great Brazilian companies.
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De volta ao jogo
A história de sucesso, dramas e viradas do BTG Pactual
Behind the scenes, culture and turnarounds of one of Brazil's most important financial institutions.
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How to Win Friends and Influence People
A practical classic on relationships, influence and communication.
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Pre-Suasion
A Revolutionary Way to Influence and Persuade
Complements Influence by showing how the moment before a message changes the decision.
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Influence
The Psychology of Persuasion
Essential grounding in the principles of influence and human decision-making.
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$100M Offers
How to Make Offers So Good People Feel Stupid Saying No
Very direct on building better, more valuable offers for the customer.
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$100M Leads
How to Get Strangers to Want to Buy Your Stuff
A practical guide to generating demand and acquiring customers.
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The Bezos Letters
14 Principles to Grow Your Business Like Amazon
Useful for studying principles of growth, risk and operations through Amazon.
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Predictable Revenue
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
A classic for structuring B2B sales and a predictable pipeline.
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Principles
Life & Work
Good for thinking about decision-making, culture and personal management systems.
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Meditações
A Stoic classic on clarity, discipline and decisions in hard moments.
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